Junkie Lady

School project

Date

December 2016

Team

Simon Le Roux

Yan Huang

Carla Marceau

Skills

Working in team

Working in volume

Making decisions quickly

Publications

Packaging Of The World

World Packaging Design Society

Brief

In groups of four, we were commissioned to design the identity and the packaging of a tea brand. The workshop was led by the designer Paul Vickers (Pentagram, Design Solution, Interbrand).

Approach

The tea is represented by two aspects: The British grandmother who drinks tea at 4pm and the junkie who drinks tea all day long. There is a duality between these two universes, but tea brings them together.

Outcome

The result is a semi-transparent bag of loose leaf, similar to drug bags. A pattern like the grandmother’s wallpaper is printed with texture like stamps to represent the flavour. The logotype is minimalist and shows the two worlds using sans serif and manual typography made with a marker.