In groups of four, we were commissioned to design the identity and the packaging of a tea brand. The workshop was led by the designer Paul Vickers (Pentagram, Design Solution, Interbrand).
The tea is represented by two aspects: The British grandmother who drinks tea at 4pm and the junkie who drinks tea all day long. There is a duality between these two universes, but tea brings them together.
The result is a semi-transparent bag of loose leaf, similar to drug bags. A pattern like the grandmother’s wallpaper is printed with texture like stamps to represent the flavour. The logotype is minimalist and shows the two worlds using sans serif and manual typography made with a marker.